Where Are You Hesitating?

The Key to Unlocking Growth

In business, growth isn’t just a destination; it’s a journey riddled with obstacles. Often, the biggest challenge isn’t the competition—it’s the invisible barriers we create for ourselves.

A few years ago, the mantra was simple: push harder, move faster. But as businesses evolve, so do the complexities they face. And sometimes, the path forward isn’t about acceleration but about clearing the roadblocks that are slowing you down.

Here’s a question that every business leader should ask: "Where are we hesitating?"

Hesitation is more than a pause; it’s a signal. It’s where doubt creeps in, where decisions get delayed, where progress stalls. Whether it’s a product launch that never quite gets off the ground or a strategic move that’s been endlessly debated, hesitation marks the spot where growth bottlenecks hide.

Jeff Bezos once observed, "Business is not a battle with competitors; it is a battle for the consumer." But before you can win that battle, you must first win the internal battle—against hesitation, against the inertia that keeps you from moving forward.

Consider this: if your team is hesitating, what does that tell you? Is there a lack of confidence in the decision? Are they uncertain about the market’s readiness? Or perhaps there’s a deeper misalignment within the team. These are your real bottlenecks, and until they’re addressed, growth will remain just out of reach.

The next time you notice hesitation, don’t ignore it. Instead, dig deeper. Ask yourself not just where but why the hesitation exists. The answer might reveal the exact barrier that’s been holding you back.

Growth isn’t always about adding more to your strategy. Sometimes, it’s about subtracting what’s in the way.

Reflection questions:

1. Is there an area in your business where decisions are consistently delayed?

2. What underlying fears or uncertainties might be causing this hesitation?

3. How can you address these to clear the path for growth?