Rethink Your Market by Focusing on Customer Needs. Over 252 million views—that’s how many times cottage cheese-related videos have been watched on TikTok (according to ChatGPT so take it with a grain of salt). Yes, the same lumpy cottage cheese is now a sensation. Cottage cheese—a product once associated with bland diet culture—is now a viral sensation. What changed? Not the product itself. The way it’s marketed and consumed. Brands stopped selling cottage cheese as a relic